According to the U.S. Department of Commerce, e-commerce grew by 12.8% in 2018 compared to only 4.1% for retail sales as a whole. While brick and mortar retail still reigns supreme, e-commerce is quickly catching up. The benefits of selling online make it obvious why this is the case.
The Benefits of E-Commerce
Selling online is something every business should be investing in. These are a few of the benefits:
- Low cost
- Rapid deployment of new offerings
- Increased brand awareness
- Improved customer access to product and service information
- Global selling reach
Whether your business sells products, services or both, you should explore e-commerce. It offers an impressive return on investment. When used synergistically with brick and mortar retail, it can give your business a serious growth spurt. Discover the benefits of e-commerce today.
